| The real zest for the Diwali festival can be witnessed in the Diwali markets in Gujarat, which come to life almost a month before the festival is to commence. Shoppers make a beeline for the stores selling jewelry, clothes, sweets and Diwali gifts. Shopping becomes almost like a family affair with the whole family dividing up the tasks amongst themselves. It is a pure joy to shop in these colorful Diwali markets.
Diwali celebrations in Gujarat commence the night before Diwali. The Gujaratis create designs, usually depicting nature or the Gods, from natural color powders. These are called Diwali Rangolis (link) and are generally found at the entrance of the house or in the courtyard. These motifs are designed in order to welcome Goddess Lakshmi to their homes and are a source of pride for the creators who often compete amongst themselves to see who has the best Rangolis in their house. Small footprints made with rice flour and vermilion powder are also drawn all over the house.
The Diwali day attire usually consists of the Jhabba (kurta) and dhotis for the men, while the women dress in Saris. However in the urban cities of Gujarat, most people do not wear the traditional attire instead choosing to opt for western clothes or the fancier Indian variety. It is considered auspicious to visit the temple on this day. The day is spent preparing food and sweets. Shops are open, but business comes to a halt on Dhanteras, two days before Diwali, and doesn't resume until Labh Pancham, the fifth day of the New Year. For traders and businessmen, this is the time for a vacation. Diwali evening is celebrated by lighting up streets and markets, and bursting crackers. |